Stay By Design is a hospitality design strategy consultancy helping define, position and shape places before the design begins.
Approach ↓Before you build,
know what you're building.
Stay By Design is an independent design strategy practice focused on hospitality. We define, position and shape places before the design begins.
Design Strategy
Defining the opportunity before the design starts.
Before a line is drawn, we test whether hospitality is even the right use for your site, and what shape it should take.
Positioning
Defining what the place stands for.
A site earns a guest's choice when it stands for something specific. We define that point of view, and who it's built for.
Experience Strategy
Designing the experience before designing the space.
How someone should feel from arrival to departure, mapped before a single material or room type is chosen.
Design Direction
Turning strategy into a brief worth designing.
The strategic decisions translated into a clear, defensible brief, so your designer is solving the right problem from day one.
This is for you if
You own or are evaluating a site, building, or property and don't know if hospitality is even the right use for it.
You have capital and conviction, but not yet a concept that survives a hard question.
You're about to brief an architect, a designer, or a brand, and you want to be sure the brief is right.
You need a viability read before you go to a bank, a partner, or a planning application.
You keep hearing "boutique hotel" or "lifestyle brand" and need someone to translate what that actually means.
Stay By Design
Stay By Design is a design strategy practice focused on hospitality.
We work with developers and owners to understand what a place should be before deciding what it should look like.
Because the strongest projects aren't simply well designed. They have a clear reason to exist, a point of view and an experience that makes sense from the moment you arrive.
Start with the why+
Every strong project has a reason to exist beyond "this land needs a use." We find that reason before anything else gets decided.
Position matters+
Undifferentiated places compete on price. We make sure yours doesn't have to.
Design the experience+
Space follows experience, not the other way round. We map the guest journey before the architect touches a plan.
Make the idea visible+
Strategy that stays in a deck never gets built well. We turn it into a brief a designer can actually use.
Make it work+
A beautiful concept that doesn't pencil isn't a concept. We stress-test the numbers before you commit to either.