Stay By Design

Stay By Design is a design strategy practice focused on hospitality.

We work with developers and owners to understand what a place should be before deciding what it should look like.

Because the strongest projects aren't simply well designed. They have a clear reason to exist, a point of view and an experience that makes sense from the moment you arrive.

Start with the why+

Every strong project has a reason to exist beyond "this land needs a use." We find that reason before anything else gets decided.

Position matters+

Undifferentiated places compete on price. We make sure yours doesn't have to.

Design the experience+

Space follows experience, not the other way round. We map the guest journey before the architect touches a plan.

Make the idea visible+

Strategy that stays in a deck never gets built well. We turn it into a brief a designer can actually use.

Make it work+

A beautiful concept that doesn't pencil isn't a concept. We stress-test the numbers before you commit to either.